Written as a business parable, this book follows the tale of an entrepreneur working to re-ignite his business. He is visited by ghosts of two business people from the past and a stranger from his future as he learns again three principles essential to every entrepreneur.
Reading List
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Haven't had a chance to have coffee with Chad? Inside Chad's Head offers a glimpse into a sampling of his thougts on business and life. A great read and discussion item over coffee with friends and colleagues.
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A quintessential book by one of America's premier CEO's - Jack Welch of CEO. Some of the topics addressed include:
- Leadership
- Teams
- Managing change
- Product management
- Brand management
It's great read, though long. The Audio book may be more consumable for many.
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This should be mandatory reading in every business college and high school course. Why does the free market reign supreme as best for society? This book consiely explains that and the morality of private business, propety and individual responsibility.
If you believe in business and capitalism - this is a must read. Also availalbe on audio book.
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This isn't a book, but it's based off of the first part of Atlas Shrugged. For a book written in 1957 and produced today, there are some oddities and discontinuities, but the core message is there. Part 2 is scheduled for late summer of 2012.
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This is a fun read from one of our time's exciting business people. It starts with Branson's school days business of a magazine and runs up through Virgina Atlantic Airways and the starting of Virgin Galactic (space tourism).
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Thought you couldn't learn anything from a man dressed in make-up and high heels? What about when that man is part of pioneering merchandising in the entertainment industry. Gene Simmons lays out his philosphy on business and life. Included are his takes on:
- Entrepreneurship
- Debt
- Management
- Time mangement
So cuddle up with this read from "The Demon" (his KISS character) and have the hi-liter handy.
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